Privacy & Cookie Policy – Aztecs Bikes
Last updated: 2025-11-23
Your privacy is important to us. This Privacy & Cookie Policy explains how Aztecs Bikes (“we”, “our”, “us”) collects, uses, and protects your personal information when you visit our website, make a purchase, or use our services.
We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Aztecs Bikes
Address: 4 Corsican Square, E3 3XS, London
Email: hello@aztecsbikes.com
We are the data controller for the personal information we collect.
2. What Personal Data We Collect
We may collect and process the following information:
When you place an order
Name
Billing and delivery address
Email address
Phone number
Order details, purchases, payments
Preferred collection/delivery method
Payment information
Payments are processed securely by third-party providers (e.g., Stripe, Dojo, Paypal). We do not store your full card details.
When you contact us
Email content;
Phone call details;
Enquiry or request details.
Website usage data
Collected automatically via cookies and analytics:
IP address;
Device information;
Browser type;
Pages visited;
Time spent on pages;
Referring website.
Marketing preferences
If you sign up for newsletters or promotions:
Email address;
Consent records.
3. How We Use Your Data
We will never use your personal data for purposes not described in this policy unless we obtain your consent in accordance with applicable laws. We do not sell your personal data, and we do not share your data with third parties for their own marketing purposes. We use your personal data to:
Provide and manage your orders
Process payments;
Confirm orders;
Prepare Click & Collect items;
Arrange deliveries (on demand);
Communicate order updates.
Customer service
Respond to questions;
Process returns and warranties;
Provide workshop updates.
Improve our website & customer experience
Monitor performance;
Analyse website visits;
Improve functionality and security.
Marketing (with your consent)
Send promotions or updates;
Share helpful information about our shop or cycling products; You may unsubscribe at any time.
Legal obligations
Tax reporting;
Fraud prevention;
Compliance with UK law.
4. Legal Basis for Processing (UK GDPR)
We process your data on the following bases:
Contract – to fulfil your orders and provide services;
Legal obligation – for accounting and regulatory compliance;
Legitimate interests – to improve our services and protect our business;
Consent – for email marketing and non-essential cookies.
You can withdraw consent at any time.
5. How Long We Keep Your Data
We retain personal data only as long as necessary:
Order records: 6 years (legal tax requirement);
Customer emails: up to 2 years;
Marketing emails: until you unsubscribe;
Analytics data: 26–38 months (depending on provider settings).
6. Sharing Your Data
We do not sell your data.
We may share information with trusted third parties who help us operate our business, such as:
Payment providers (Stripe, Dojo, etc.);
Website hosting and e-commerce platform;
Google Analytics;
Email marketing tools;
Delivery couriers (for on-demand deliveries);
IT service providers;
Accounting platforms (QuickBooks, Dext);
These companies only receive the information necessary to perform their services.
7. Your Rights (UK GDPR)
You have the right to:
Access your personal data;
Correct inaccurate information;
Request deletion;
Restrict processing;
Object to processing (including marketing);
Transfer your data to another service;
Withdraw consent at any time.
To exercise your rights, email hello@aztecsbikes.com.
If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ICO).
8. Cookies
Cookies are small text files that are downloaded to your device when you visit our website.
They are widely used to make websites work efficiently, remember your preferences, and provide information to website owners.
Cookies may be “session cookies” (deleted when you close your browser) or “persistent cookies” (stored until you delete them or they expire). Our website uses cookies to improve your experience.
Types of cookies we use
Essential cookies (required)
These allow the site to function (e.g., basket, checkout). You cannot disable these.
Analytics cookies (optional)
Used to improve performance and understand how visitors use our site (e.g., Google Analytics). We only activate these with your consent via a cookie banner.
Marketing cookies (optional)
Used by advertising partners to personalise ads. Also require consent.
Functionality cookies
These cookies recognise when you return to our website so we can personalise content and remember your preferences (such as location or items left in your basket).
Advertising cookies
These cookies track browsing habits and the websites you visit. We or our service providers may use this information to show advertisements that are more relevant to you.
You can opt out of advertising cookies via: www.youronlinechoices.com/uk.
If you disable these cookies, you will still see ads, but they may be less relevant.
Cross-device cookies
These cookies collect information such as IP addresses or unique identifiers to help recognise users across different devices and browsers.
You can opt out of Google Analytics cross-device tracking by installing the Google Analytics Opt-out Browser Add-on.
Third-party cookies
Third parties may use cookies through our site.
For example, Google Analytics uses cookies to understand:
- number of unique visits
- how users reach our website
- pages viewed
- our most popular pages
- sessions by country and time
For more information, visit Google Marketing Platform’s cookie policy.
9. Managing Cookies
You can manage or disable cookies through your browser settings:
Chrome;
Safari;
Firefox;
Edge.
If you disable certain cookies, some website features may not function properly.
Do Not Track Signals
There is currently no industry standard for how websites should respond to Do Not Track (DNT) signals.
As a result, we do not currently recognise or respond to browser-based DNT requests.
10. Security
We take data protection seriously and implement:
SSL website encryption;
Secure payment processing;
Access controls;
Regular system monitoring;
Data minimisation practices.
11. Contact Us
For questions about this Privacy & Cookie Policy or to exercise your rights, contact us at:
📧 hello@aztecsbikes.com
📍 4 Corsican Square, E3 3XS, London
