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2025 Ending: From Bow to the Big Stage: Celebrating Award Wins, 700 Reviews, and 4 Years of Aztecs Bikes

A reflection on four years of community, craft, and why we’re officially the UK's best independent bike dealer.

Aztecs Team | December 26 2025

It’s hard to believe it has been four years since we first opened our doors at 4 Corsican Square. What started as a passion project to serve the cyclists of East London has grown into something far bigger than we ever imagined, but we’ll be honest, it hasn't been an easy ride.

Starting a business from scratch is a mountain to climb. We’ve watched with heavy hearts as many beloved bike shops across the country have been forced to close their doors. As we approach the end of our first five-year lease, we’ve faced the same tough questions every small business in London faces: with rising costs and a changing city, is it sustainable to keep going?

There were moments of doubt. But then, we look at what we’ve built together. We look at the 700 of you who left us a review, the 80+ members of our club, and the incredible machines we get to build every day.

You are the reason we chose to keep pushing. As we celebrate our 4th anniversary, we aren't just celebrating a date on the calendar; we’re celebrating the fact that, thanks to your support, we are still here, we are growing, and we are officially award-winning.


🏆 1. We’re Officially Award-Winning: BikeBiz IBD of the Year!

We are absolutely thrilled to announce that Aztecs Bikes has won Independent Bike Dealer (IBD) of the Year at the 2025 BikeBiz Awards!

This win feels incredibly special because of the journey it took to get here. In 2024, we were honoured to be named a finalist, but we didn’t bring the trophy home. Instead of being discouraged, we used it as fuel. We spent the last 12 months working harder, refining our workshop standards, and deepening our commitment to the East London cycling community.

⭐ 2. 700+ Google Reviews (And We’re Blushing!)

While winning industry awards is great, nothing beats the feedback we get from you. We recently crossed the 700 Google Reviews milestone with a near-perfect rating in 4 years.

Whether it’s a quick puncture repair or a complex custom build, we treat every bike like our own. Thank you for trusting us with your rides!

🔧 3. Mastering the Craft: Custom Elves Bikes Builds

This year, we’ve taken our technical expertise to the next level as a specialist partner for Elves Bikes in London. We’ve recently rolled two stunning custom builds out of the workshop:

  • The Falath EXP Aero Carbon Road Disc (Black Matte): A stealthy, aggressive machine designed for pure speed.
  • The Falath EXP Sport (Flamingo Pink): Equipped with Shimano 105 Di2, the perfect blend of aesthetics and modern shifting.

🚴 4. Aztecs Club: 80+ Members and Growing

Cycling is always better together. We officially launched the Aztecs Club and have already welcomed over 80 members! We are also proud to develop our partnerships with legendary groups like the London Clarion Cycle Club.

High-End Style, Local Prices: To make those rides look as good as they feel, we’ve partnered with KEADA—boutique quality that stays affordable.

💻 5. Shop from Home: Our E-Commerce Website is Live!

You can now browse our curated selection on aztecsbikes.com. We focus on quality over quantity, hand-picking the "best of the best" so you don't have to guess.

The "WhatsApp Marco" Guarantee: If you don't see what you need, just WhatsApp Marco directly. He’ll check our suppliers and add it to the shop specifically for your order. Plus, we now support Klarna for flexible payment options!


What’s Next?

As we enter our fifth year, our goals remain the same: transparent service, expert mechanics, and empowering every cyclist who walks through our door.

👉 Book a Free Check-Up
👉 Browse our Bikes
👉 Join the Aztecs Club

Thank you for being part of our journey. Here’s to many more miles together!

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